The Psychology of Motivating Words
Words like “together,” “community,” and “neighbors” trigger a sense of belonging that makes change feel safer and more joyful. When we say “we reduce” instead of “you should,” resistance shrinks and participation grows. Try it: post a note saying, “We’re switching to refills this month—join us.”
The Psychology of Motivating Words
Simple verbs—”repair,” “refuse,” “swap,” “plant”—create a clear mental script. A sign that says “Refuse single-use” beats a vague reminder about waste. Action words invite immediate behavior, especially when paired with a doable step and time cue: “Repair tonight,” “Swap Sunday,” or “Plant this weekend.”
The Psychology of Motivating Words
Share a tiny narrative anchored by a word. Our neighbor Marta taped a handwritten “refill” label on her jar. Three friends copied her within a week, inspired by the story, not a chart. A memorable phrase plus a personal moment becomes a repeatable pattern others naturally adopt.
The Psychology of Motivating Words
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.